ziti

Before Ziti, I built a business called Carpe-Ad (Transit Media Ads - The one you see in inside Auto's and Cab), a lean transit advertising company. I was the only full-time person in the business. Whenever I closed an advertising deal, I activated a network of around 25 freelance (gig) workers to execute the campaign. There were no employees just a flexible gig workforce.

In 2020, one of my advertising clients asked a simple question:

Can you also provide workers for another project?

I said yes.

That one request became the foundation of my next company roziroti.

RoziRoti was a workforce platform built around a pay-per-task model. We connected businesses like Flipkart, Meesho, PayTM, etc — with gig workers and remained profitable for nearly three years. But as we grew, the cracks started to show. Managing operations became increasingly chaotic, and eventually we suffered losses of nearly ₹45 Lakhs.

I had a choice: keep fighting a broken model or rethink the business completely.

While searching for answers, we started exploring a pay-per-time model instead of pay-per-task. During this transition, we worked closely with caterers, supplying workforce for events. That gave me a front-row seat to how the catering industry operated.

The surprising part wasn't that caterers needed workers.

It was that they were running entire businesses using WhatsApp, notebooks, phone calls, and spreadsheets.

As I spent more time with them, I realized something that if it's solved catering can lead to a billion dollar execution capability.

The operational problems that were stopping caterers from scaling were the exact same problems that had stopped Rozi Roti from scaling. Manual operations. No systems. No visibility. Too much dependence on people.

The problem wasn't workforce. The real problem was operations. That realization changed everything.

Instead of building a better workforce company, we decided to build tech that would help caterers run and scale their businesses.

That's how Rozi Roti became Ziti. "Zi" from Rozi and "Ti" from **Roti**. — By coincidence, the name also feels naturally connected to food.

Ziti wasn't born because we wanted to enter the catering industry.

It was born because we experienced the same scaling problems ourselves, recognized them in thousands of caterers, and decided to solve them with technology and empower the caterers.